Every year the Süddeutsche Zeitung, Germanys leading newspaper, launches a new series of books. This one contains 20 novels that are inspired by great cities. Like New York or Berlin.
The greatest voices in the world. At your home.
Discover the Snob in you. 4 books for those who prefer to devote theirselfs to the good things in life.
Bronze. Silver. Gold. Paper.
The daily news coverage of the Winter Olympics in Vancouver.
The election was an early election. Horst Köhler, the incumbent president, resigned from his presidential chair, because some politicians, media and a lot of people attacked him in an unprecedented and disrespectful manner. In german, there is an idiom that says "To make a Horst out of someone" which means "to take a mickey out of someone". So Horst Köhlers name gave us a good reason to ask the legitimate question: "Out of who will Germany make the next Horst?"
The election finally became a head to head race. Two candidates where in the game - and no one was really shure who would make it. Both candidates names, Wulff and Gauck, have 5 letters. An ironic coincidence that was perfect for a very special crossword question, that maybe answered by reading the SZ. Translation: "next german president"
The daily news coverage from L.A., a journalistic highlight for all cineasts.
... an old german kids game. The rules are easy. You say what you put in your holiday bag. Than your friend says, what he puts in the bag. But he also has to repeat, what you've already put in the bag. And so on. Until one can't remember anymore what's already in the bag. (A kind of Original Dr. Kawashimas Brain Jogging ... only cheaper.)
We played this game in the baggage claim area at the Munich Airport, where a lot of bags come by everyday. The little difference: we pack our bag and take more and more news, storys, scandals, premieres, last minute goals, the TV program etc in our bag. In one word: the Süddeutsche Zeitung.
There were a lot of Vuvuzelas in advertising during the worldcup in SA. This one at least offered a wider spectrum of tones.
Internet. iPad. Digital newspapers. More than ever it's important to show the difference between content and substance. That's why we offer a solution:
For all those, who can't see the substance anymore because of too much content.
The Süddeutsche Zeitung. Stay demanding.
If you want to reach the generation facebook you better talk their language. "1.160.000 people like this." Every day.
Horrible layout. Good headline. But hard to explain. It's an hardsell ad for the reduced collection. In a way it says "Grab this little bargain now". It's "a snip" verbalized as the imperative of "a snap". Or something like this ...
There was no bigger change in the structure of the SZ since the 70's. In the name of quality the complete regional "book" was restructured. And since Munich is hometown of the SZ, most of it's readers are living in the Munich area. So this was an important change that had to be communicated carefully in each region. Therefore the new local quality of the regio-book had to play a big part in the campaign, as a window to the region. That's why we casted locals and shot them in front of wellknown local backgrounds. But although each reagion had to be addressed seperately we wanted to use one uniting regional thought as our slogan. It's a bit difficult to translate. "Reading here" has a double meaning. Not only to read here but also to read about here:
"Living here means reading here. Your new Süddeutsche Zeitung for Munich and the region."
